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Welcome to the inaugural issue of Volume 68 of The Panel! With Volume 67’s edi...read more

Ebb and Flow

Seeking an opportunity to combine his passions for social justice, art, and entrepreneurship, Charlie Booth, a multifaceted Fifth Former, recently revamped his graphic design t-shirt company, Ebb & Flow. With the intention of spreading social awareness, each product is fashioned with unique artwork and designs, created by local artists. Charlie’s idea for a socially-conscious fashion company began 5 years ago in 2014, and recently he introduced some cool new designs and a new e-commerce platform, hoping to improve sales.

I asked Charlie how the program worked: “It’s pretty simple really. I enlist the help of qualified teens and get them to submit unique designs in Illustrator, Photoshop or PDF. I choose the ones I think will sell and put them on the web site. I don’t do slogans or political stuff. I like designs which reflect the laid-back image of Ebb & Flow. The artists get $5 per shirt and the profits go to a social cause that I choose. Right now, I am really focusing on climate change, an existential threat to us all. The Grantham Foundation in Boston is fighting climate change by supercharging the communications of the problem. I have a friendly printer in Canton that likes what I am trying to do; she gives me a great price for the shirts.” The designs and photos on the shirts are displayed on Ebb & Flow’s easily navigable website. Once you enter in your PayPal credentials, Charlie delivers the shirts himself or mails them. Each shirt costs $19.99, so with $5 to the artist and less than $10 for the printed shirt, Charlie reckons his company is profitable. Charlie has embarked on a social media campaign to raise interest in the company and invites everyone to follow @ebbandflowtees on Instagram. Charlie hopes that with his company, one will be able to “find something you’d be happy to have on a t-shirt.”


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