The Holiday Hill Shop is an annual pop-up shop that has opened in the Wadsworth room of the Jordan Athletic Center every winter for over 25 years. Often very crowded due to its popularity, the shop is one of the few opportunities for students and parents to purchase Belmont Hill branded clothes as the only other locations to buy BH-branded clothes is the bookstore, which has more limited options, and during events like reunions and Homecoming. According to students, Michael John ‘21, “Although products may be a bit overpriced, this event still provides students an opportunity to donate money to the school while getting cool gear.”
To some students and parents, the prices in the shop may seem a bit high, but this is because the Parents’ Council tries to include a wide range of options including apparel made by top brands like Under Armour and Nike and oftentimes these high-quality brands are associated with higher prices. The Holiday Hill Shop is also a major Parents’ Council fundraising opportunity for the school raising over $30,000 dollars each year. The inventory is also purchased each year in amounts that can be completely sold in one day, so sometimes certain popular items will run out later on in the day.
In order to increase accessibility to the store and make it easier for students to obtain Belmont Hill gear, the school plans to launch an online store to buy Belmont Hill apparel including sport-specific apparel in January. The school is working with the company SquadLocker which advertises itself as a location to get custom team gear, uniforms, and spirit-wear conveniently. Such an online store would be another one of the school’s efforts to modernize its online presence.
Another option for students to obtain Belmont Hill branded gear is through the issued apparel that is offered to all Varsity teams. Before this program started, teams would work with Mr. Negron to set up online gear orders for team members to buy branded sport-specific clothes which would be delivered a while after the season started. Now the same apparel is ordered advance of the season and provided to the teams at the beginning of the season greatly increasing efficiency. Students can choose to opt-out of any of the issued apparel items if they wish.
In January, the school plans to launch an online store to buy Belmont Hill apparel including sport-specific apparel. The school is working with the company SquadLocker which advertises itself as a location to get custom team gear, uniforms, and spirit-wear conveniently.